In the 1970’s India was emerging as one of the leading producers of cotton. With a rapid growth in textile industries, Indian ethnic wear moved to stylish comfortable outfits suitable for everyday wear. Women’s traditional dressings witnessed an evolution that brought about many innovations in terms of style, comfort and fit. The women of India embraced a new fashionable trend known as the ‘hijri’. This trend deriving its name from the hijradurga, a special day for the Hindu bridegave birth of a daughter. This special day was celebrated with fanfare and parades. During this period, women wore special Indian sarees embellished with mirror work, crystals, pearls, embroidery and embellishments.
Saree the essence of femininity
Saree was redefined
The traditional garment worn by women in South India before the 15th century was called a “Chandal” ( buckets and scoops). With the advent of Western influences, the traditional style of wearing a saree evolved into a Rajasthan style known as a “Kota” ( bucket and scooter). Kota Sarees are woven in cotton and cost between 50 to 100 Kilogram. They are either light or heavy and have a large variety of patterns and attractively studded. They are available in an array of brilliant and vibrant colours. These traditional sarees are either 6 yards to 10 yards in length and have a contrasting border where different types of embroidery is done. At the time of doing the nivi or drape the saree, the pallu (the end piece of the saree) is taken to be draped back-to-frontReplacing the traditional pleats that were normally worn on the frontBut typically featuring large mirrors called “Parrishis” which are then brought to the back of the shoulder and coordination of the pleats to fall exactly on the right hip
The trend of wearing sarees rapidly spread across the length and width of India and eventually penetrated far beyond traditional silk saris. Although sarees are primarily woven by women, young girls are experimenting with this trend and wearing innovative French influenced designs. For teenagers, maxi deva or maxi skirts are quite popular. Depending on the design a saree can be worn freely and comfortably. And because of its unique style, Indian saree can be paired with various Indian dresses like salwar kameez, tight legging up etc.
Why Indian saree is hot in metro cities
Since sarees are not costly and Indian ethnic wear is always in vogue, they are preferred by everyone. In India there are various wholesale markets where the latest fashionable saree designs are available and ordered by middle-class women who wish to adorn the latest saree with inexpensive Indian beauty. In fact Indian saree today forms a huge segment of the readymade ethnic wear market and Indian women feel proud to wear this traditional yet alluring attire. Besides Kutchi and Lucknowi fabrics, cotton is the second most popular fabric used to create traditional saree.
Why Women wear saree and tees now
In recent times, the pre-eminence of designer sarees and trendy designer kurtis has influenced women to adopt this versatile attire. Not only are these chic ensembles perfect for formal occasions but can also be worn for casual outings. Furthermore, it has officially been accepted as an educational wear to become part of high school and university-going girls’ compartment. Earlier women used to wear saree as it was customary to wear it in India. And saree was considered as the national garment of Punjabi and Linda Dupuy introduced the concept of mix-match in polka-dotted pleated fabrics.
Saree designs have evolved to suit the needs of today’s metro urban women. Artisans invent innovative cuts and styles enhancing the look of the saree. They keep contemporary times in mind and incorporate finer fabrics like georgette, chiffon, shimmer and tissue silk to their designs. Mesh, funky pleats, traditional gorgeous borders and remote thread work are some of the designs which are largely being used now. Gone are the days when saree was confined to weddings or other festive occasions. Today it can be worn to work and other casual occasions.
kinds of Designer Kurti designs
Latest designer saree designs call for inspiration from Bollywood. They often showcase the popular trends and designs portrayed in the films. They also take into account the existing fashion quotient of a particular time period. Like the mesmerizing silhouettes of Madhuri Dixit and Aishwarya Rai inBollywood 3 lifetime, today women are not far from daring a polyester or chiffon saree or a sari revival.